Sports & Tourism

Saudi Arabia’s burgeoning sports and entertainment sector is a vital new component of its strategy to diversify from oil while attracting tourism and enhancing quality of life. With a focus on fostering opportunities across sports, music, entertainment, and art, the Kingdom presents a landscape primed for investment. The U.S.-Saudi Business Council serves as the ideal partner for American stakeholders seeking to take advantage of the opportunities in this sector through our history of close collaboration with the Ministry of Sports and other key entities.

Your support and expertise has been instrumental in assisting ManTech achieve where we are today with respect to opening the pathways to Corporation opportunities in the Kingdom of Saudi Arabia.

I was extremely pleased to use the services of the USSBC; they were professional and extremely prompt in processing my application for a new five-year multiple entry business visa to the Kingdom.

Securiport highly recommends the Council's missions. Their expertise and contacts in the market are invaluable. What would have taken us months to plan and organize was made possible in less than a week.

Overview

Saudi Arabia’s Vision 2030 is ushering in transformative changes across various sectors, with sports, tourism, and quality of life standing out as arenas experiencing profound shifts.

In 2019, the Kingdom opened its doors to international leisure tourism for the first time, introducing unexplored destinations that significantly expanded the already established religious tourism market. Concurrently, a steady influx of new entertainment, cultural, and sports attractions is captivating residents and tourists alike daily.

This dynamic landscape provides early investors with compelling advantages in a burgeoning industry. Despite being in its nascent stages, the sector has already shown substantial potential in meeting the diverse needs of both international and local investors.