The U.S.-Saudi Business Council was pleased to participate in the 10th Annual Florida International Trade & Cultural Expo (FITCE) on October 22-23, 2025 in Fort Lauderdale, Florida. The program served to highlight the significant trade and investment opportunities in Saudi Arabia that are currently open to Florida businesses in industries such as arts and entertainment, education, health, AI transformation, and more.
The Council, represented by Jay Ennis, Director, was featured as one of the program’s main speakers. Mr. Ennis spoke about recent Saudi initiatives and projects in tourism, tech, and advanced manufacturing and Florida’s role in the growing U.S.-Saudi trade relationship.
Florida ranked as the ninth largest exporting state to Saudi Arabia in 2024 with $440 million in exports that supported more than 3,000 Florida jobs. In total, Florida accounted for more than 3 percent of U.S. exports to the Kingdom last year and is among the leading U.S. states driving development in industries that align with Saudi Arabia’s Vision 2030 goals.



Participation in FITCE was part of the Council’s continuing effort to engage with regional business communities throughout the United States and build new connections and strengthen bilateral trade and investment in sectors that offer high market potential in both countries.



