• About Us
    • Overview
    • Board of Directors
    • Team Members
    • Careers & Internships
    • Contact Us
  • Membership
    • Member Directory
    • Member Benefits
    • Meet Our Members
    • Inquire Now
    • Apply Now
  • Services
  • Events
    • View All Events
    • USSBC Webinars
  • Reports
  • Resources
  • My Dashboard
  • Log In
USSBCUSSBC
  • About Us
    • Overview
    • Board of Directors
    • Team Members
    • Careers & Internships
    • Contact Us
  • Membership
    • Member Directory
    • Member Benefits
    • Meet Our Members
    • Inquire Now
    • Apply Now
  • Services
  • Events
    • View All Events
    • USSBC Webinars
  • Reports
  • Resources
  • My Dashboard
  • Log In
  • July 6, 2021
  • Featured Articles

Lifestyle Corner: Music, Museums, Culture, and the Arts in Riyadh

Under Vision 2030, Saudi Arabia’s economy and lifestyle are transforming at a dizzying pace. Visitors, residents, and expatriates all will find that they have much to explore in a country that is in many ways very different from how it looked ten years ago. Saudi Arabia is now home to music festivals, art exhibits, museums, and cultural events of both international and local flavors. This month’s Lifestyle Corner is dedicated to the rich history, culture, events, and entertainment that the Saudi capital offers.

Saudi National Day

Saudi National Day, the country’s only non-religious public holiday, commemorates the birth of the modern Saudi Arabian nation in 1932 and takes place every year on September 23. The holiday is marked by fireworks, concerts, parades, and festivals in every city, particularly in Riyadh.

Visitors can:

  • Visit light shows and art exhibits
  • Visit the many shopping malls offering special discounts during National Day
  • Attend concerts by regional and international artists
  • View spectacular firework shows
  • Visit the internationally renowned Saudi Falcon Show

 

Check back in with the USSBC in our August Monthly Bulletin for more information on the many activities and events for this year’s Saudi National Day!

Fireworks in Riyadh. Source: About Her.

Saudi Falconry. Source: Arab News.

Janadriyah National Festival

One of the festivals in the Riyadh area, and in all of Saudi Arabia, that you cannot miss is Janadriyah National Festival, also known as Al-Janadriyah. The annual festival draws over 5 million visitors every late winter/early spring in Janadriyah, just outside the capital city, and is a vibrant celebration of the country’s culture and heritage.

Visitors to the two-week-long festival can:

  • Visit local craft markets
  • Watch and take part in traditional folk dancing
  • View camel and horse races
  • Enjoy delicious Saudi dishes and drinks

Source: Al Janadriyah Festival.

Local craft market. Source: Destination KSA.

Traditional music and dancing. Source: Destination KSA.

Riyadh Spring Festival

Another festival that takes places in the springtime is the Riyadh Spring Festival, which is held every March. The festival marks the end of Riyadh’s desert winters with bountiful agricultural markets and expansive, intricate flower displays rivalling those of the Netherlands.

Things to discover:

  • Spectacular flower mats arranged with hundreds of thousands of colorful flower displays
  • Family-friendly leisure spaces
  • Wearable fresh flower garlands
  • Food courts and pop-up food stalls

Flower display at the Riyadh Spring Festival. Source: Destination KSA.

MDL Beast: Soundstorm Festival

The EDM (electronic dance music) scene has now spread to Saudi Arabia following the first ever three-day Soundstorm music and art festival in Riyadh in December 2019 – the largest gathering for music and arts the country has ever seen. More than 80 international and local musicians, including some of the biggest names in pop, house, trance, dubstep, and other electronic music genres, performed on five stages to over 400,000 eager fans. Internationally acclaimed DJs Tiësto, Martin Garrix, David Guetta, Afrojack, Black Coffee, J. Balvin, and Steve Aoki, along with Saudi-born Simi Haze, Cosmicat, and other local acts, put on an unprecedented show for the nation and helped propel EDM to a new height of popularity with young Saudis. Although the festival’s 2020 date was unfortunately canceled due to the pandemic, the organizers instead held a 12-hour virtual streaming experience, again with some of the biggest names in the EDM scene. The next dates for the festival have not yet been set, but those interested can follow its organizers MDL Beast (pronounced Middle Beast) for announcements on when pandemic-related restrictions will be lifted for the country’s music and arts scene.

DJ Cosmicat performing for a packed arena at Soundstorm 2019. Source: MDL Beast.

National Museum of Saudi Arabia

The National Museum of Saudi Arabia, located within the King Abdulaziz Historical Centre, displays the country’s entire history. The museum ranges from prehistoric times, with the “Man and the Universe” exhibit holding meteorites from the Rub’ al Khali desert and dinosaur fossils, through the pre-Islamic and early Islamic eras, with examples of early calligraphy and hand-written Qurans, all the way to modern times with a gallery illustrating the unification of the Kingdom.

Ancient Saudi artifacts at the National Museum of Saudi Arabia. Source: About Her.

Saqr Al Jazeera Aviation Museum

Another museum you cannot miss while in Riyadh is the Saqr Al Jazeera Aviation Museum (or Royal Saudi Air Force Museum). Similar to Washington, DC’s Air & Space Museums, Riyadh’s Aviation Museum contains exhibits on the history of aviation in Saudi Arabia and dozens of aircraft dating from the early 1900s to the Space Age.

Saqr Al Jazeera Aviation Museum. Source: Destination KSA.

Diriyah Gate

The historical Diriyah Gate is home to several open-air and indoor museums, to be followed soon by many more new museums, galleries, and cultural/educational experiences after the Saudi government’s $20 billion Diriyah Gate renovation gigaproject. For now, visitors can experience the Diriyah Museum, a renovated former palace with exhibits on the country’s founding, as well as traditional mudbrick homes renovated and restored into heritage sites. Learn more about Diriyah’s attractions from Visit Saudi’s website.

Salwa Palace, the original home of the Saudi royal family. Source: Visit Saudi.

Riyadh Art

Riyadh Art is a new Saudi cultural initiative whose goal is to “transform the city of Riyadh into a gallery without walls, and a creative powerhouse for the digital age.” Riyadh Art will be comprised of more than 1,000 original public art displays by local and international artists, two annual art and cultural festivals, and ten unique programs. The programs include temporary and permanent installations such as “Light Upon Light: Light Art since the 1960s;” the Tuwaiq International Sculpture Symposium, a sculpture garden with contributions from 20 international sculptors; and “Joyous Gardens,” a series of more than 200 artist-designed playgrounds and outdoor structures in parks of all sizes across Riyadh. More information on upcoming Riyadh Art events and ongoing programs can be found on the initiative’s website.

“The Hidden River: The Illuminated Bridges,” a Riyadh Art program. Source: Riyadh Art.

Discover More

The Ministry of Culture contains useful information on Saudi music, visual arts, museums, archeological and cultural landscapes, theater and the performing arts, cultural events and festivals, books and publications, natural heritage, film, fashion, culinary arts, libraries, and much more. The Ministry of Culture’s website runs a calendar of upcoming events to promote these cultural initiatives.

The General Entertainment Authority (GEA), an initiative of Vision 2030 responsible for expanding the Saudi entertainment sector, also maintains a website with a calendar of upcoming events across the country exclusive to the entertainment sector.

Share:

Forum Highlights Opportunities in Saudi Arabia’s Entertainment Sector

Lifestyle Corner: Seasons of Celebration in Riyadh and AlUla

Monthly Review: U.S.-Saudi Business Deals (September 2025)

FTI Consulting – Advancing Transformation and Talent Development in Saudi Arabia

Never Miss a Beat on The Council Updates

Stay ahead with The Council’s latest news, insights, and event alerts.

Subscribe to Email Alerts

Get Unlimited Access to USSBC Reports

Discover timely, practical, and actionable information on business opportunities and emerging market trends.

Learn more and subscribe
PrevPreviousIHCC Leads Saudi Construction Market with Innovative Building Solutions and Strategic Partnerships
NextWeekly Market Brief – 06/18/2021Next

Contact Us

Please feel free to send us a quick message and we'll get back to you, as soon as possible!

Send Message

United States Office

U.S.-Saudi Business Council
8000 Towers Crescent Drive Suite: 1275
Box # 1729
Vienna, Virginia 22182

703-962-9300

info@ussaudi.org

Saudi Arabian Office

Riyadh, Olaya Towers, Tower B – 18th Floor Kingdom of Saudi Arabia

966-11-476-2697
966-11-474-2555
966-11-474-3555

ussaudibc@us-sabc.org

Follow USSBC

Stay informed on the latest trends, opportunities, and key developments in the U.S. and Saudi markets, including government reforms and trade insights.

SUBSCRIBE

© 2025 — U.S.-Saudi Arabian Business Council | Web Design by Advanced Technical Solutions

  • Home
  • Contact Us
  • Become a Member
  • Privacy Policy
Prev Next