Ipsos, a global market research and consultancy firm, has revealed its findings for the most influential brands in the Kingdom. The survey found that Saudi Telecom Company (STC) and Facebook made the top 10 list, along with Samsung, WhatsApp, Google, Youtube, Almarai, Apple, Al-Rajhi Bank, and online shopping platform Noon. The brands were selected based on four basic dimensions: trustworthiness, leadership in competition, presence and responsibility, and leading-edge. Presence, trustworthiness, and leadership were the most critical influence drivers in KSA, with overall results showing that 32 percent of participants voted for presence, 26 percent chose trustworthiness, and 23 percent chose leadership as the top criteria for brand influence.
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