January 16, 2017 – Saudi Arabia’s Public Investment Fund is in preliminary discussions 
with Endeavor, a leading U.S. talent agency, to invest more than $500 million for a 5 to 10 percent stake. Established in October of 2017, Endeavor operates the full portfolio of owned and operated brands formerly under the WME-IMG banner, including the WME talent agency which represents some of Hollywood’s major stars. The discussions are a part of the Kingdom’s efforts to diversify its economy and build its entertainment sector. The investment would also fund Endeavor’s growth strategy for its entertainment, sports, and fashion businesses.
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